hollister co.

owned by abercrombie&fitch to emulate southern california. slightly cheaper than its parent company, but still the same price as costly all black wear from hot topic, who is owned by GAP(who is also grouped with banana republic and old navy) Workers are typically young, attractive, slightly snobby kids who (before being hired) must have a sense of fashion. A higher quality alternative to its direct competitors (american eagle, the buckle, etc.)