Googz

<Noun> Googz is how you say Google in Australia, popularized by the subsidiary of the well known multinational technology company Google (known best for its search engine, Google), Google Australia and the Australian Youtube channel, Draw with Jazza (real name: Josiah Brooks), on the 1st of April 2018 which was both Easter and April Fool's Day. Googz Australia explained in a blog post: "Recently, we've been prompted to examine how our brand might be shaped by rising popular culture and linguistic trends in Australia...and upon further analysis of this evolving dialect, we made a fascinating discovery: Just like Maccas, Aussies are increasingly calling us 'Googz.'" They continued, "We had a real “yeah, nah” moment. That inspired us to reimagine our brand from the ground up, in partnership with leading Australian designer Jazza. We conducted in-depth focus groups on beaches and in skate parks across Australia – and went back to the drawing board to define a new logo identity that would be authentic to Aussies, roll off the tongue but still anchored in our heritage. After months of sketching, mood boarding, foraging and finger painting, we are delighted to unveil our shiny, new ‘Strayan logo. In the end, we landed on exactly the same typography and color palette, with a gorgeous, gumtree green, lowercase ‘z.’ We opted for the ‘z’ over an ‘s’ as the former felt unexpected and gave us snazzy typographic angles to work with."