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Ambiguous portrayal in media of someone's sexuality, which may or may not be gay. Straight audiences may miss it but LGBTQ+ audiences may see it that way. First coined in 1997 by Michael Wilke, a reporter for trade publication Advertising Age, who wrote about a Volkswagen Golf commercial that aired during the much-publicized, April 1997 coming-out episode of "Ellen" (watched by 42 million viewers). It was known for the "Da Da Da" song and featured two young men who could be boyfriends or roommates that find a used chair to take home in their hatchback. Volkswagen claimed it didn't intend to hint that the guys were gay but it was okay if audiences read it that way -- a first for advertisers in that era. Later, Subaru stealthily ran billboards featuring LGBTQ+-coded license plates that said "XENA-LVR," a reference to the 1995-2001 show "Xena: Warrior Princess," which had a cult status within the lesbian community, and "P-TOWNIE," which refers to Provincetown, Massachusetts, a popular destination for the queer community. The license plates would only stand out to those in the know. According to Mulryan/Nash Advertising that produced the ads, they were intended to reach general audiences as well as provide a coded outreach to LGBTQ+ audiences with a wink and a nod.

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The Urban Dictionary Mug

Ceramic mug (11 oz)
Printed on-demand just for you
Dishwasher safe
Microwave safe
Word on front, definition on back
Comfortable handle
Every order personally reviewed
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Jim B.Nov 26

Got it quick and husband loves it

Ivonne M.Nov 25
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I love seeing my name of coffee mug ☕️ also they describer very well biiftu means sunshine 🌞 ♥️🙌🏽

Biiftuu A.Nov 24

i love this mug it made me so happy

Sarah M.Nov 24

Why soooo accurateee😩

Shahrin S.Nov 24

I love seeing new products, this one is awesome!

reisNov 23

It's a very good idea and I'm so glad ☺

Shahrzad K.Nov 23

Veryfast ship in todays world...nice quality mug....will be buying more

George S.Nov 23
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Gave it to my uncle and he rewarded me with a wet kiss. Best gift ever!

Micheal A.Nov 22

mug gud, got it for my gf but mug just made her pregananant. Help pliz mug says its going after my thicc mum next. pliz send help

Hero N.Nov 22

I love the personalized mug I got from you! I never thought there were mugs available like the one I got and it's going to make the BEST holiday gift! Thank-you!!

Linda Z.Nov 22
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My friend and I added a word ! Gotta get merch of it now. Thanks for the coffee mug!

Christopher M.Nov 22
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Easy to order quality mug.

Scott B.Nov 21
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It’s cute and wasn’t broken when it shipped. Just smaller than expected

Kara L.Nov 21
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I got it in the mail. then The next day it was sleeping with My non Existant Gf

John C.Nov 20

I thought this mug was a bear.

MeNov 20

it is pretty good but not all of it describes me god bless all Nevaeh's

NevaehNov 20

i love it i love this mug my boyfriend got this for me as a gift i love it very much i highly recommend this for you or a loved one it is very good i am planning to get my mans one on his birthday i hope he will love it thanks guys for listening

gay elNov 20

EEEEEEEEEEEEEHHAAAAAAAAAAAAAA :))))))))

Anderson C.Nov 19
Review by Mary P.

This was a phrase my husband and I made up even we first started dating. We laughed so hard while submitting it. The mug is perfect!

Mary P.Nov 19
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