electronica

Electronica does not exist. Not as a genre or a description. It was coined by the North American music press to refer to the second wave of electronic music's explosion in the late 90s, and exists purely as a marketing buzzword, not any actual quantifiable branch of music (the first wave of electronic music, incidentally, they called 'techno', and, having driven the word into the ground beyond all sense of meaning, they couldn't keep using it if they wished to re-market the music). Daft Punk, Fatboy Slim, Prodigy's 'Fat of the Land', Chemical Brothers and other big-time stars of that period were all called "electronica" at one point or another, but the person who really popularized it in the public consciousness was Madonna and her shallow, William Orbit-produced piss-poor attempt at appropriating trance music as something she invented (Ray of Light). She used that word all the damn time in interviews. God I hate her. So yeah: There is no such thing as electronica. -Ishkur