B4W

B4W stands for Billy Fourwheeler, the prototypical red-blooded American man whose identity, sexuality, self-worth, etc. are entirely intertwined with his fossil-fueled toys. Topping the list of Billy's playthings is, of course, the four-wheel-drive pickup truck - a three-ton behemoth he uses 98% of the time as a single-occupancy commuter vehicle. But to be a Real Man, Billy also needs an off-road fourwheeler, snowmobile, jetski, Harley, race-car-like riding lawn mower, and many other devices with screaming internal combustion engines.