Apple Jargon

Talking or writing in an understated way to give the impression that something is 'revolutionary' all the while not giving out any real specific details just the way Apple always does. A similar technique is used by teachers, they talk really quietly when they want everyone's attention. The user must use the word 'cool' a lot or 'neat' etc. See any presentation involving Steve Jobs for an example. Apple jargon has now extended to Google and Bing and even journalists that write about Google, Bing and Apple. Other feautures; the user must be so arrogant to assume that everybody already uses some of their technology. Using words like fun and neat also helps!