aggregate demand
*noun*; a concept central to the idea of Keynesian economics. Under this theory, business cycles (recessions, depressions, booms, recoveries) are caused by a failure of total demand across the entire economy to match total output. Aggregate demand is not merely influenced by people's ability to buy what they produce; it is also influenced by the marginal propensity to consume (MPC). If the MPC is less than 1, then an increase in national income will be matched by a smaller increase in aggregate demand, causing unemployment to rise and prices to fall.
The Urban Dictionary Mug
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The coffee mug looks great and always draws comments from those seeing the first time.
perfect for when im expressing myself <3
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