affective shift hypothesis
Haselton, M. G. & Buss, D. M. (2001). Emotional reactions following first-time sexual intercourse: The affective shift hypothesis. Personal Relationships, 8, 357-369. Abstract: This article develops the Affective Shift Hypothesis, which suggests that women experience positive affective shifts following first-time intercourse as a means to facilitate a longer-term, more committed relationship. The hypothesis predicts a negative affective shift in men who pursue a short-term mating strategy; this shift is hypothesized to function to curtail commitment by motivating the man to terminate the relationship.
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