Advert Irritation
Advert irritation is a symptom of Counterproductive Advertising and is what happens when an advertisement is incorrectly targeted or when an advert is seen too frequently. There are two possible reasons why this happens: 1 The advertiser believes that screening the advert at every opportunity will increase sales; research by In Skin Media and RAPP Media shows that it just annoys people and makes them less likely to buy. 2 The belief that an advert made for the United States’ will be successful in the United Kingdom. The reasoning being that because UK customers understand the language in which the advert is made, they’ll identify with the product and everything else will fall into place. The advert may be well presented, but the customers are irritated by it either because the concept is alien or the presenter is unfamiliar. The worst possible scenario is incorrect targeting and too frequent exposure. This happened with an advert for Lenor fabric softener screened in the UK during 2015. Originally made for the US market, it featured a minor American actress, Amy Sidaris, who was unknown in the UK; Sidaris’ manner was very much “in your face” which didn’t go down well with the more reserved UK customer base. A typical reaction of people watching was “who does this blonde bimbo with the big bristols and the weird accent think she is telling me how to do my washing?” This irritated reaction to the advert means that the customer is less likely to buy the product.
The Urban Dictionary Mug
Mug was delivered undamaged just as ordered.
My order came quickly. Packaged well. Great job.
IT WAS MUG! CAME QUICK & SAID THING. HAVE NOT TASTED YET. NOT SMELL BAD, BUT DISHWASHER NONETHE LESS....
Henceforth, I am unable to leave a negative review for this amazing cup.
Good quality, just as pictured. Very pleased with it!
Having my first cup of coffee in the new cup. Good idea to add new terms through individual contributions.
10/10 Looks exactly like the preview. Shipping was fast.
This is for my granddaughter whom I used to call cutie patootie until she found out another meaning for patootie. Then she didn’t like the name so much! This will be a perfect gift for her! She is 16.
Love the cups :) It reminds us of our sweet momma. I thought everyone knew the word "mommicked" but evidently it is an Eastern North Carolina thing...My sisters and I all married Northerner/ Yankees and they had never heard of the word. Thank you for a tender memory.
Cup came in one piece and looks as nice as it does in the picture! Only note is just be mindful of any typos in the description of the definition, they will show up on the cup too! Other than that, no complaints!
This reminds me of the amazing teams i worked in!
great experience, with fast delivery. Thank you!
my grandma loved it!
My grandma is HOOKED
Based mug
This mug makes me happy :) reminds me of so many funny high school memories!
The mug came quickly and we love it!
These mugs are always good. I usually choose the neon green!
The mug is pretty and the writing on it is clear. It is of good quality and it makes me smile.
Well madder nice print. 8 0z cup. I'd prefer a mug but will be ordering 3 more. Just my cuppa tea (or coffee). Americans always make fun of some of the things I say. Recently my brother and I were talking about the Trawna Maple Leafs. I decided to look it up and sure enough there is was Trawna the city I grew up in. Now who has the last laugh.
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