Advert Irritation
Advert irritation is a symptom of Counterproductive Advertising and is what happens when an advertisement is incorrectly targeted or when an advert is seen too frequently. There are two possible reasons why this happens: 1 The advertiser believes that screening the advert at every opportunity will increase sales; research by In Skin Media and RAPP Media shows that it just annoys people and makes them less likely to buy. 2 The belief that an advert made for the United States’ will be successful in the United Kingdom. The reasoning being that because UK customers understand the language in which the advert is made, they’ll identify with the product and everything else will fall into place. The advert may be well presented, but the customers are irritated by it either because the concept is alien or the presenter is unfamiliar. The worst possible scenario is incorrect targeting and too frequent exposure. This happened with an advert for Lenor fabric softener screened in the UK during 2015. Originally made for the US market, it featured a minor American actress, Amy Sidaris, who was unknown in the UK; Sidaris’ manner was very much “in your face” which didn’t go down well with the more reserved UK customer base. A typical reaction of people watching was “who does this blonde bimbo with the big bristols and the weird accent think she is telling me how to do my washing?” This irritated reaction to the advert means that the customer is less likely to buy the product.
The Urban Dictionary Mug
This mug was a Father’s Day gift for my dad, and let me tell you, it is the greatest mug ever produced by humankind. Not only does it have a simple, minimalist design on it with my father’s name, but also the witty definition on the back that perfectly describes him. While he only uses the mug to hold his pens, I’m sure it would act perfectly fine with any sort of beverage in it as well. Urban Dictionary, let my just tell you that you have sent me the finest piece of art I could have possibly asked to hand over to my dad. Thank you, and I’m sure I’ll be purchasing another one of these fine crafted mugs some time soon. To whoever is reading this, have a nice day, and enjoy your summer.
I bought this for my daughter and she absolutely loves it!
exactly what wanted, holds hot coffee excellent, am 'Hutty'!! that's funny
Used it for a family inside joke, very funny
Great mug! Customizing was great!
why i want this mug i want this mug because I LOVE JUDE :) :) :) :) :) :) :) :) :) :)
Great as a little joke gift! But a little on the pricey side for a coffee mug. If I didn’t love the person as much as I do, I would probably never spend that amount on a normal coffee cup.
It is perfect. I purchased the mug aa a gift and the recipient loved it!
It’s so good and can hold my coffee all day long !
My favorite mug ever
Small cup printing is well done.
It's perfect. Just what I thought I would be getting. Love the definition on one side and the "phrase" on the other.
lmao n. definitely buy a sex mug
The custom mug was as described. The packaging was first rate, and the shipping was surprisingly fast.
Brenanaz (love it!)
I impressed and made my best friend laugh when he saw I was drinking out of it. That was worth all the cash in the world
I love this mug , it is the best present I have ever received, it reminds me of what I was snd where I am today. I am praying for my own downfall
Love it! No issues at any part in the process
A gift for my sis who got betrayed by her supposed to be friend. His loss for ever RIH stan
Speedy shipping and as always love the mug especially since I created the word!
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