Abercrombie and Fitch

The world's most popular clothier for young males who are gay, or thinking of becoming gay. Bruce Weber, the iconic gay commercial photographer and protegy of legendary subliminal master J.C. Leyendecker, even employs John Wayne's offspring (son and grandson) as erotic lures for the brand. No wonder every fratboy and fratboi is wearing the stuff. It's hard to belive the company that today mainstreams playful homosexual escapism to white middle American mall and gym rats started out as a sporting goods store famous for selling rugged outdoor escapism to rich white paunchy middle-aged American power players. Teddy Roosevelt outfitted his safaris with A&F gear, and Hemingway may have even bought the gun he blew himself away with from them. Now the only guns featured in the catalogs are those that get blown during rush week.