Contour

A specific style of (usually) heavy makeup that used to be exclusive to professional makeup artists, celebrities and drag queens that has made its way into the mainstream via the internet and tv personalities (in specific Kim Kardashian) Contour makeup usually involves the use of lighter and darker shades than your natural skin tone to highlight (brighten certain areas where light would naturally hit or highlight features you want to enhance such as cheekbones) and contour (add contrast or depth or use shadowing to make certain prominent features such as a wide nose appear smaller) The makeup is usually heavy as it usually requires more than one shade of foundation or the use of a separate contour palette. It also requires the use of different blending brushes and it can be time consuming as proper blending is required for high quality results. Those who use the contouring technique of makeup often also use color correction concealer, false lashes, winged liner, tint their eyebrows, apply lipstick and "bake" to achieve the instagram look. Because of contour makeup, it is quite simple for an average person to look just as good if not better than a hollywood celebrity. It has changed the dynamic of what society considers to be attractive and can provide a boost in confidence or make someone feel worse about themselves depending on the exposure they have to the trend and whether they are good at contour makeup or not.