yelfie Tee

A yelfie (better, Yelfie) is a user of Yelp who thinks only about himself or herself. The word is a combination of Yelp + self (or selfie). Their reviews are snapshots of themselves., rather than depictions of the restaurants or businesses patronzied. The same is true when they gravitate to Yelp Talk. They use the forum as an expression of their self-centeredness, to insult other people, act juvenile and disparage rational thought. Oddly yelfies are not partial to selfies, and use as their avatars pictures of cartoon characters, TV personalities and other distancing features. In terms of usage, the word "Yelfie" is used only to describe someone else, not oneself.