SYBTUYA Mug
Pronounced "sib-too-yah" it is the response when offered something of no value as an 'incentive'. An acronym standing for "Shove Your Brian Toy Up Your Arse", it came about as the result of a series of adverts on British television by different companies offering toys to people who would take out home or car insurance with them. These so-called incentives featured meerkats, a bulldog and finally after a series of particularly annoying adverts a toy robot called Brian. The company behind the adverts offered a free 'Brian Toy' to anyone who took out car insurance , home insurance with their organisation. It demonstrates the contempt that marketing executives feel for the buying public if they imagine that this ridiculous ‘incentive’ is going to get everyone falling over themselves to do business with their company. Needless to say the 'Brian toy' was not the success that the company supposed, with the reaction of most people being "shove your Brian toy up your arse" which quickly became abbreviated to SYBTUYA. Very quickly, its use expanded to be the preferred response to anything worthless offered as an inducement or incentive.
The Urban Dictionary Mug
Customer Reviews
My friend was going through a tough time and this mug really cheered her up! It was the perfect gift.
Mug is of excellent quality. So funny! My daughter will love it!
Got it as expected. I love how UrbanDictionary store kept in contact with me as the order progressed. Thanks for a great experience and I look forward to getting more mugs LIKE this.
Loved it!
My 4th cup purchase just love them
He loved the mug!
The cup is very nicely designed
Got as a gift for a friend and he loved it and thought it was really funny. Great quality and very strong feeling build.
Great mug. Super customer service!
Love their products. Have bought numerous mugs. Buy 'em.
If you buy these mugs. You are a giga chad
They managed to squeeze the (edited down) definition onto the side of the mug in its entirety, so no complaints! Was worried it was going to cut off in the middle of a word or something.
The definition really makes it
Very prompt order fulfillment, and all the messaging was perfect!! Looks great! Thank you!
THIS MUG IS AMAZING!!
Love my mug! Everything looks perfect.
Just wonderful thanks
I am so thrilled that I found a mug with the exact sentiments I was looking for. This will be great in the future for birthday and xmas gifts.
I Like This Mug because im thicc and therefor this mug is thicc
Ok These mugs are really easy presents for the people you love i would find the best example of them and then buy and mug and give it to them as a present So simple