What's on your mug?

It's the word used by people to describe a thing that they say they will do but they will never do it.

Riot: We are going to rework Galio, Urgot and Aatrox. Community: But when? Riot: soon™

By Yorick Lord

Often used about the hollow knight switch version

"When is hollow knight coming for switch?" "soon™"

By McNuggetPuma

Beat Saber Modding Group's equivalent of between 2 days and 5 years.

"When will this mod be be updated?" "Soon™"

By Number1S0n

SoonTM is a euphemism for NeverTM. Essentially, it is used to mean soon, except in a way that implies that it will never actually happen.

Person A: "I'll finish my math homework SoonTM" Person B: "Ok. Good luck with that. Call me when you've given up and you want to play some Genshin Impact." Person A: "What no, I said I'm going to do it SoonTM, not NeverTM" Person B: "If you insist."

By hMmMmMmMmM(TM)

When you acknowledge the importance of a feature to be added to your game, but you do not know when it will be done, however, you must keep up appearances and hype up the playerbase, so you have to have to lie about the timeframe of the release.

- Hey Nikita, when are you releasing the modular armor update you promised years ago? - Soon™

By Aiden1408