abercrombie and fitch mug

a once "outdoors" store that now sells clothing aimed at upper-middle class teenagers and young college students. the clothing may be a bit overpriced, but it is definitely not other stores/brands such as the buckle, urban outfitters, lacoste, le tigre, or lucky brand. they advertise with a slogan of "casual luxury," which, indeed, it is. the clothes are generally very comfortable and fit well. since it is targeted towards an OLDER audience than most "brand name" apparel, the clothes are made to fit misses sizes and young men. abercrombie generally has a "mountain-range, yacht club" atmosphere, and it's younger counterpart, hollister co., has more of a "beachy" feel. hollister is also owned by abercrombie, much as hot topic, old navy, and the gap are all owned by the banana republic. hollister is significantly cheaper than abercrombie because it is targeted towards a younger audience that generally does not produce its own income. contrary to popular belief, hollister is no more expensive than american eagle and pacific sunwear (pac sun); in fact, most of the items there are cheaper. some may argue that american eagle is THE BEST THING SINCE EVER, but i personally find that their clothes stretch out way too much after a only couple of wears, and their jeans have had a noticeable increase in price over the past few months (ranging from $29.50 which is a very good price to $59.50 which is the same as the most expensive hollister jeans available atm). while american eagle does have a great sale rack, hollister does, as well, and you can also find some pretty nice things at abercrombie. abercrombie and fitch carries clothing that will last for a great amount of time. i, personally, have a purse and several shirts that have lasted me since the 8th grade (i am now a senior in high school). they also seem to have very friendly service. some individuals get beyond too carried away with the idea of being able to wear "high quality merchandise." these are usually, but not always, the kids who you see with popped collars, aviator sunglasses, and those annoying, "i am better than you" attitudes. this is not to be blamed on the store, but rather, the individuals and their love for shows like laguna beach. they tend to take things a bit too far, and yes, i agree, end up making themselves look moronic. the truth is that if you don't like abercrombie and fitch or hollister, you DON'T have to wear it. no one is forcing you to do that. holding a grudge against individuals who do, simply because they are wearing a brand that you don't like, is immature. brands are brands; let people live with them.