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Jif is an incorrect pronouncement of GIF that stands for Graphics [Interchange] Format. Note the G. People who pronounce it correctly often respond with something like"What's a jif?" or "Who is Jeff?". If a person who pronounce GIF incorrectly shortly after says a word that with a hard "G" while trying to convince the other, it is common to respond whit [questioning] of meaning, like for example:"-You can't go around and be rude... -You mean jo around?" or to change all g's in ones speech to j's. It is also a [peanut butter] brand!
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