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(adj.) descriptive of an entity or situation where something once small and relatively [insignificant] grows [exponentially] at a swift pace, engulfing [everything] in its path. A more dramatic progression than the classic domino effect. The basic workings of a literal snowball effect can be illustrated by taking one's average baseball-sized snowball and dropping it down the side of a snowy hill. As it descends it gathers more snow and whatever leaves, sticks, etc. are in its way. The snowball accumulates not only size, but speed.
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