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Reach, or reaching is a synonym for come, coming, arrive, arriving, attend, attending etc.

It is often [used] in place of such phrases as: "Are you coming?", "Are you going\going to make it?", " Are you on your way?" in the interrogitive, and "Come over", "I'll be there", "I'm on the way" etc. in the [exclamatory].
It often stands alone as the sole word in an (sms)text message.

[Anecdotal evidence] could lead one to believe that this unconventional, ambiguous usage of the word was introduced into the urban lexicon by homophobic, adolescent, or twenty-something wiggas, who possibly feared reprisal at the [double entendre] the words come and coming conjured in their cohorts, friends and\or homies.

Ultimately, and this is just a gut feeling, I believe the aforementioned (admittedly dubious) etymological origin story smacks of the clumsy and often extremely loose and liberal repurposing of words and phrases which have become commonplace in the post-www.\sms era of of the past few decades.

Said slanglish was probably first uttered by one young hip-hop sycophant to a friend, or acquaintance who probably had to ask for clarification as to its contextual meaning. Apparently, it was deemed either sufficiently cool and\or enough of a time\140 character saver when used as a single word in place of an entire sentence, that it managed to gain traction and be thusly co-opted and amalgamated into the lols and imhos of females aged 12-32...ensuring it's inclusion in the [Urban Dictionary].

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