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This term was popularized by Dj Khaled via the [social media] app, Snapchat. Through his many rants, he would often refer to something as a "major key" or "major key alert" or the "keys to success". This could be anything from [drinking water] with every meal, to watering your plants or even [taking out the trash]. So many people caught on to this trend and started immitating this phrase and before long, it was an actual coined phrase imbedded in urban vernacular.
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