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Building from the approved Strategic Map, BzzAgent develops copy and design for the BzzGuide. In its [final form], the BzzGuide (along with a cover letter from BzzAgent) are sent to the BzzAgents to [introduce] them to the campaign and serve as the printed agent training material and product [information] resource. As with the Strat Map, the BzzGuide has 7 sections: What We’re Bzzing, The Bzz, BzzStories, BzzFacts, BzzTriggers, BzzTargets and BzzActivities.
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