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Pronoun. An informal, plebeian, All-American term used to address more than one person, without regard to the sexes of the addressees. Continually gaining popularity in this function as a substitute for "you," "[you all]," "y'all," even among the highly educated, and even among traditional people deep in the South, home of rival, functionally-equivalent term "y'all." May draw its growing appeal, which stretches across barriers of age, economic and [educational background], ethnicity, and geography, from its apparent congeniality to the All-American ethics of superficial egalitarianism, aversion to pretensions of education, and emulating popular media and celebrities. Also may be gaining popularity among aging [baby boomers] as these struggle to maintain some vestiges of youthfulness and relevance. Presently, the term is partially and even fully replacing "y'all" in the [communications] of many Southerners, many of whom may be inspired by, in addition to the reasons given above, an insecurity about their accent and/or regional origins. Very formal or linguistically-fastidious people may be irritated when others use this term. Proud Southerners may view the use of the term by their fellow Southerners as a form of cultural betrayal, as a form of scalawag-ism.

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