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In essence, a meme is a running joke carried out not by a solitary comedian, but by the collective online community. Memes are very impermanent, rarely lasting [more than three] to six months (with a handful of notable exceptions which have lasted for several years), both due to the susceptibility of any joke to be worn out, and due to the rapid [communication] present on the worldwide web. Many advertising companies and media outlets [misconstrue] this quite severely, however. (In more recent years, dead memes have been resurrected and used ironically, likely fueling the confusion.)
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