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"Kool-Aid" is what one drinks [metaphorically], in the context of a political campaign, when faced with an eminent loss. The term was popularly referenced in the 1993 film, "[The War Room]" by George Stephonopolous when he states, "I'm afraid we're all going to have to drink Kool-Aid." The term references the [Jonestown massacre] in 1978 when all of its inhabitants were directed to ingest cyanide-laced Kool-Aid.
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