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An [intellectual] collective founded in 1997 that is dedicated to lateral thinking and bad taste. It is often unclear if it is a religion disguised as a joke, or a joke disguised as a religion -- much [in the same vein] as The Church of the Subgenius or [Discordianism]. They maintain an expansive website at www.branchfloridians.org and regularly put out e-zines called "The World Domination Update." The group's self-professed objective is "think for yourself!" At first glance, the Branch Floridians appear to be an ultra-fundamentalist cult, but anyone paying attention should quickly realize this is a sarcastic fascade. Admittedly, though, it is often difficult to tell when they are being serious, and when they are joking. Such pranksterism is deliberately designed to provoke people into *thinking*.
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