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PCDC is an acronym for "[Politically Correct] Damage Control". This strategy is employed by the handlers of celebrities, athletes, politicians and or anyone attached to a marketed brand to feign remorse, save face, stop the bleeding and prevent further possible reputation and economical losses and most importantly to uphold the illusion of the public persona that has been carefully constructed. It is [absolutely imperative] that the people who are being entertained not experience to much of an interruption regarding their regularly scheduled programming.

Those who use this strategy will often learn their lesson within a single daily news cycle while it often takes regular people who do not have image consultants and brand managers much longer. Often it is quite fascinating how some people who otherwise can not form a sentence suddenly have the ability to express themselves and their "guilt" quite well.

While people on occasion are genuinely remorseful for their behavior, this is usually just another aspect of the grand theater that is [American society].

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