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the acronym "lose your mind, find [your soul]." the core motto for The Saluda Brand skate snow and surf apparel fashion company. lose your mind: it means to live a life completely out of one's head; or to live outside yourself. abandon logic, reason and worldly views. [pretty much]: go crazy. find [your soul]: only when you're unbound from logic and worldly laws can you be free to find your soul and truly live. we are always searching for something more while on earth. we cannot begin if we never admit there is something out there worth finding. if one is successfully living this saying, they find they are doing illogical things they can't explain and experiencing things fully. others [will] try to call these people stupid, crazy or impulsive. this is natural, as it is just the world trying to repress the soul from shining.
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