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The act of any [individual] not typically regarded as possessing alpha-male tendencies (that is, a person not viewed by others as a "bro") behaving in a manner a [casual observer] could reasonably describe as "bro-like." This [metamorphosis] from nonbro to bro is most commonly witnessed during rush week on college campuses, although the act of going full bro can manifest itself at almost any occasion.
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