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loonz: noun \lūnz\ 1. (beer) Term coined after a [craft beer] n00b referred to a Cantillon beer as "Cantiloons" on a ratebeer thread. Soon after, the [hardcore] beer geeks started mocking said n00b and started calling the beer "loons" which then morphed into loonz. Usually used to hashtag Cantillon beers #loonz or #demloonz. It's rumored that a few months later the infamous n00b [committed suicide] by carving the word "loonz" into his wrists.
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