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A sales tactic targeted mostly at people without money, good credit or low interest credit cards. Means the [financial] entity will keep accruing interest at a [generally] usurious interest rate until the conclusion of the specified number of months. If the purchase isn't [paid in full] by then, the buyer gets hit with an enormous "balloon" of accrued interest. Unless you can pay the purchase off quickly, you're a huge sucker.
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