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1. A loosely adhered-to marketing term used to refer to an adolescent to twentysomething male who shows off and makes a scene of himself. A mook personifies the adoption of trends for the sake of [commercialism] and the mindless celebration of childish masculinity. [Particularly] featured on mtv 2. That guy at your high school who used to be really popular when he was an underclassman, but now he sleeps with [popular girls] to get attention.
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