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A "soft-tag" is when, on Facebook, you tag someone from a comment string rather than sharing (or "bouncing") the item to which you're calling their [attention] to their timeline. This is a way to tag someone with [discretion], because a tag from the comment thread only shows up in the tagged person's notifications, not on their timeline. It's a great way to call [attention] to something you know is too rude to post directly to their wall.
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