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What a [politician] does (or should be doing if s/he hopes to get elected) during the run-up to an election. It means to make contact with the voters by means of personal skin to skin contact (but hopefully non-sexual), such as shaking hands and [kissing babies]. In a general sense it implies getting out and getting [in the face] of as many different voters as possible because if they meet someone they're probably more likely to have a positive opinion of them than the candidates that they didn't meet in person.
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