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A gimmick by Adult Swim and adultswim.com to get 1 million hits on their website, which actually worked. It was set up like this- Adult Swim puts an "employee" in a chicken costume and hockey gear under their webcam and promote [the shit out of] it not only [on the block] of shows (that I watch nightly and [recommend] to anyone who likes cartoons for a more mature demographic, and the anime..., though the anime is chopped and not fully in it's created format) and at comic-con. Within a week, 1 million people visited and watched hockey chicken, causing him to be "freed" off the webcam. Well played, adult swim, well played...
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