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Literally "fluffy fluffy time". "Fuwa" is an adjective used to describe cute, adorable, and light things. Frequently shows up in anime involving [one or more] female characters gazing, mouth open and eyes wide, at miniscule, brightly-colored, and [otherwise] kawaii piece of [merchandise]. The word has become synonymous with Japanese moe culture. "Fuwa Fuwa Time" (ふわふわ時間) is the name of a song by Houkago Tea Time, a fictional band in the anime "K-On!"
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