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The lowest quality of a person, place or thing. A carry-over from a Simpsons episode in which Lisa wants to purchase an Ikea knock-off, and Marge says "why don't you get this instead?" Lisa replies, "but Mooom, that's Klooge Brand. Pupla is way better!" So therefore, if Pupla is the best brand, Klooge would be second, ergo, Ass Brand would be the worst.
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