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a) A brilliant invention of retailers whereby they can lock in advance sales without providing any goods or services, knowing that the gift card will force the recipient into their store who will most likely spend an additional amount above & beyond the card value, although the retailer ultimately hopes that the gift card will be lost or destroyed before said goods or services are redeemed. b) A device whereby the giver can impose their will upon the receiver, but not necessarily provide the receiver with want they want. c) A financial instrument providing income for 3rd parties, who purchase unneeded gift cards for 90 cents on the dollar and resell them for 95 cents on the dollar. d) A foolish thing to send in the mail to a friend.
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