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The term used for bros (girls or guys) that aren't quite broseffy enough to be called bro or broseff alone (slightly less cool than a person deemed as a bro). That [awkward moment] when you can't bring yourself to address someone semi-cool with a cool name, like bro. Bro-ella curbs this problem providing an awesome [alternative] leaving no one feeling awkward about miss representations of coolness. Solving [linguistic] problems one word at a time.
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