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When a character, despite being intelligent, brave, talented, or an otherwise stalwart and loyal friend is dismissed by fans until they become more attractive, at which point everyone pays attention to how hot they became. refers to Neville Lognbottom, a character from JK Rowling's Harry Potter series, who was generally unpopular until the actor portraying him (Matthew Lewis) became attractive in time for the film adaptations of the final book.
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