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This type of business method is demonstrated in full by AL Ontario. Brilliant execution is put forth when employees do not input proper pricing, which in turn invoices customers upwards of $100,000 more than what is the national list. Clearly this procedure is beneficial to the company as a whole due to making its customers provide doubts in the trustworthiness of the inside salesman's ability to peform a simple task. Brilliant Execution is also displayed when the salespeople cannot spell their title correctly and therefore making the customer assume that he/she is very intelligent, aware and has a passion for their position in the company. Overall these techniques prove to encourage a well working and synergistic company which can then take large market share now that everyhing is "well-oiled"
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