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Hipsters are a subculture of American consumer for whom the idea behind the marketing holds more [value] than the product being marketed. The attachment of certain words, phrases or ideas to a product (e.g.; counter-culture, [independent] or "indie", progressive, [alternative] or "alt", organic, holistic, "old-school", etc.) whether that product is music, fashion, technology, food, social media or real estate, is enough to connote to the hipster "[authenticity]" and value, regardless of whether there is any innate value to be found. Ironically, the hipster perceives him/herself as the counterpoint to mass-culture and conformity when, in fact the ease with which hipster "culture" can be appropriated, repackaged and marketed makes them the ultimate conformists (e.g.; tattoos were once a sign of rebellion and a badge of one's outsider status, now over 40% of all Americans under 50 have a tattoo, essentially making them all members of the same tribe.)
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