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SWAG is an acronym meaning "Stuff We All Get." The term was created by convention [regulars] to describe all the stuff they get whenever they go to conventions. There's good SWAG (cool freebies, drinks, etc.) and bad SWAG (flyers, useless [information] printouts, ads, and business cards). SWAG is [not to be confused with] "swag" which is abbreviated from "swagger". "swag" in this context is used to describe a style, a strut, a brag, a boast, or a vaunt.
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