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The favorite adverb of major news organizations when describing dreary economic news since 2009. It is believed to have [originated] around May 19, 2009, when Reuters reported "new U.S. housing starts and permits unexpectedly fell to record lows in April . . . denting hopes that stability in the housing market was imminent." Has since been [incorporated] into the style book of the [Associated Press], as well as other journalistic entities. Anticipated to remain in the forefront of economic reporting until the end of 2016, when it will "unexpectedly" disappear from the landscape.
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