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A hopped up car or truck once belonging to any young male [baby boomer] living in the Midwestern portion of the [United States] in the 1960's through the early 80's. The Beast could be any new or old car or truck with no less than a V-8 engine with fancy wheels and tires, capable of burning plenty of rubber. Commonly referred to as "The Beast or My Beast", many old [baby boomers] still use this eye-rolling term today when discussing their vehicles in front of their kids, especially when they tell them it's time to buy new "hooves" for The Beast.
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