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This is something some European hipster came up with thinking he was clever. Basically, this hipster saw that every day people get into arguments because they [recognize] that both "sides" of the argument are right and wrong in different ways. He realized this during an argument between two hipsters about who was a more "legit" hipster. This could be summed up with [the problem] that people can't decide whether when they are disagreeing or agreeing: they oscillate between the idea of "neither" and "both." Thus, schmöthe. It is meant to [represent] the fact that what each side is basically saying is it neither-ish and both-ish. We use the root of "both" because "both" is more conciliatory and helps hipsters get along.
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