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To be conveniently engaged in doing something of grave importance at the moment when another duty calls, so that you have the perfect excuse not to deal with the latter duty. Especially pertinent when dealing with the latter duty may well lead to loss of face/[humiliation]/failure on your part, but also when the latter duty is merely something that for whatever reason you just do not want to have to deal with.

When one is 'on the bomb-run' they have a totally [legitimate] excuse.

The phrase relates to the scene in the WWII film [Memphis Belle] when the pilot’s flask of tomato soup explodes during a flak attack and splatters its contents all over the pilot, the co-pilot and the surrounding cockpit. Mistaking the tomato soup for blood, the duo and top turret gunner are convinced that someone has been hit, so they call the bombardier up to check them out, as they all believe him to be a medical doctor. However, the bombardier has been over exaggerating as he actually only attended two weeks of medical school prior to enlisting, therefore having to deal with any casualties would [immediately] highlight his [incompetence] as a medic and loss of face/humiliation would ensue. Thus, the bombardier replies nervously and dismissively ‘Hey, I’m on the bomb-run!’ He is indeed on the bomb-run and therefore has the perfect excuse not to go up-front and play doctor.

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