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Rap music produced and/or promoted with the intention of going viral and becoming a meme. Can refer to a single song, or to the entire identity of the artist. Most commonly distributed on [the internet] via youtube and often uses humor and subtle self-parody. Notable examples include the south korean artist PSY with his viral music video "[Gangnam Style]". Another example is the South African rap group Die Antwoord whose fame became viral [after the] release of their video "Zef Side" on youtube.
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