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Sweetest Day is a holiday celebrated every year on the third of October, primarily only in the Mid-West. Many people refer to Sweetest Day as a "[Hallmark Holiday]", meaning that it is a made-up holiday, in order for candy, card, and flower stores to increase their profits.

The creation of Sweetest Day is often attributed to Herbert Birch Kingston, a local candy company employee. The first Sweetest Day was October 8, 1921 in Cleveland, OH, where The Sweetest Day in the Year Committee distributed over 20,000 boxes of candy to "newsboys, orphans, old folks, and the poor". It was a generous way to show love and appreciation to the poorer folk, who Kingston felt were neglected by the community.

Nowadays, Sweetest Day is a day to shower the ones you love with gifts and make them feel special, just like [Valentine's Day]. Even though, many people believe that Sweetest Day is for the guy and [Valentine's Day] is for the girl, that's not true. It's just another day to show love, respect, and appreciation for family, friends, and loved ones.

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