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Synonymous with the [derogatory term] 'cunt', the term 'boag' is used to describe a [terrible person]. The origin of this term is derived from an advertising campaign for the [Australian] Beer 'James Boag' which poses the question "Who is James Boag?" After a night's worth of consuming this substance and enduring it's effects, one will undoubtedly reply to this question the next morning in the following way: "Who is James Boag? He's a cunt!"
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