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Term originated in Star Wars: the Old Republic where you got Dark Side and Light Side points as a result for your actions. The display screen for those was also very "in your face". Since Dark Side points were often given for actions that were morally good, but went against the wishes or teachings of the Jedi Order, "Dark Side" as a pun started to be applied to IRL actions that were in any way advantegous or convenient to the person voicing them.
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